Define the audience and the main view
Will guests see the installation while entering a room, walking past a storefront or standing for a photograph? Choose the primary viewing angle. A design intended for a close-up photo may need different sign placement from one that must be read across an event space.
Describe the event’s purpose in one sentence. For example, a product launch may centre a product name, while a company celebration may focus on a milestone. Choose the message first, then decide which installation format makes it easiest to see.
Provide brand files and approval ownership
Share the approved logo artwork and brand colour references with your inquiry, or explain what files are available. Ask which file formats the studio needs before preparing final artwork. Include any rules around clear space, backgrounds or how the logo may be reproduced.
Name one person who can approve the proposed wording and visual direction. Consolidating feedback helps avoid contradictory instructions. If the installation requires elaborate patterns, characters or extensive branding, the package builder identifies that work as a custom-quote item.
Design for the photograph as well as the room
Think about where people will stand in relation to the logo. If the sign sits at face height, it may be hidden in every group photograph. Mark the preferred photo position on a room image and ask the studio to review the balance of branding and balloon coverage.
If a screen, lectern or product display is already part of the event, include it in the brief. The decor should have a defined place alongside those elements. Do not assume the installation includes lighting, audiovisual equipment or event management.
Review operations before the final proposal
Supply the venue access window, event opening time and removal deadline. For a working storefront or office, explain which entrances and work areas need to remain available. Ask the responsible venue contact to approve the display position.
- Event purpose and primary audience
- Approved logo, wording and colour references
- Room or storefront photos and usable dimensions
- One approval contact and any internal review deadlines
- Setup access, guest opening time and removal arrangements
Keep planning
See our balloon and event decor gallery for visual inspiration, or send an inquiry with your date, location and ideas.